Born in Leeds, UK, Mike then moved to Newcastle Upon Tyne to study Economics & Business Management at Newcastle University. Where he found a passion for fitness and thought to combine this with his degree. After a year of working in retail, Mike was forced to cut back on pursing a career in fitness and felt as though he was wasting his potential.
He realised that you truly have to do what you enjoy in life, otherwise what is this point. In March 2013 he completed the course, took a risk and quit his job. Years later he is the owner of a hugely successful YouTube channel with over 530k Subscribers, 46 Million views, a highly profitable online training business, multiple sponsorships, and now spends a lot of his time traveling the world creating content.
Mike’s goal is to educate, to motivate, and to help others optimise their body composition, whilst making the process as enjoyable and sustainable as possible.